Acer extends commitment to expand into ‘Make in India’, AI PC, eMobility etc.

Taiwanese electronics giant Acer has reaffirmed its commitment to continue contributing to the Make in India initiative in the backdrop of its Chairman’s visit to the country. The 47-year-old company considers India as one of its key markets and has announced that it will penetrate deeper into the Indian tech market through new segments such as consumer electronics, eMobility and AI PCs. In the coming years, the company aims to bring in more layers of eco-friendly technologies so that it remains committed to achieving carbon neutral status in due course of time.

As part of India’s new focus on manufacturing, Prime Minister Narendra Modi’s government launched the Make in India initiative in September 2014. It focuses on encouraging investment in India, promoting innovation, improving skill development and establishing India as an international manufacturing destination.

With plans to expand manufacturing of its new range of upcoming products in India, Acer said it will partner with local original design manufacturers (ODMs) for its IT hardware products such as laptops, desktops, tablets, servers, workstations and PCs. Will cooperate more. Monitors with an annual manufacturing capacity of over three million units.

“The Indian landscape is a rich land for innovation and expansion, and we believe in the potential of the Indian consumer base,” Jason Chen, president and CEO of Acer Inc., said in a statement.

As the company explained at the recent Dubai COP28 global press conference, Acer will now break out of the traditional computing landscape.

Through its new and eco-friendly ‘Conscious Technology’, the company aims to develop laptops equipped with Artificial Intelligence (AI) technologies like GenerativeAI (GenAI). The company has one such laptop series named Aspire Vero Lineup.

“Acer has also committed to achieving carbon neutrality for its Aspire Vero laptop line, starting with the latest Aspire Vero 16 model. Acer seeks to increase positive impact on the environment through united actions; 60 percent of its key suppliers have committed to RE100 or set science-based carbon reduction targets (SBTs). Acer aims to use 20-30 percent post-consumer recycled plastic in its computers and monitors by 2025, with 17 percent usage achieved in 2022,” company representatives said during the Dubai event.

For India, this could open up new avenues of understanding technologies that could inspire other players in the industry to make green efforts in the years to come.


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