Amazon’s Buy with Prime, a service that allows Prime members to shop directly from third-party merchants and get Prime benefits like free shipping and returns, Cebu launched now new features, including the ability to track Buy with Prime orders through Amazon’s website and mobile app as well as access to 24/7 live chat customer service.
Amazon has also added more drop-off sites for returns. Customers can now return eligible Buy with Prime orders to nearby UPS Store locations, Whole Foods Market, Amazon Fresh and Amazon Go stores without the box or label.
In addition, shoppers can now see Amazon reviews on “product pages outside of Amazon for participating brands that offer Buy with Prime,” the e-commerce giant wrote in today’s announcement. In theory, having reviews from real Amazon customers can help shoppers feel more confident about the products they buy on a third-party website.
The new Buy with Prime features are coming at the start of the 2023 holiday season. Amazon is likely hoping to attract more customers to try the service as well as fee revenue from additional online stores as it faces new competition from marketplaces like TikTok Shop and Shein. . According to the company, Buy with Prime has been proven to increase the merchant’s customer base– an average of three out of every four Buy with Prime orders are from new shoppers.
Buy with Prime officially launched in April 2022 and expanded its availability earlier this year. Brands like Wyze, KNOW Beauty and ALT. Perfumes offer Buy with Prime in their online stores, among others.