Apple hopes AI-infused iOS 18 update will help sell iPhone 16 series, which lacks major hardware upgrades: Gurman

According to Bloomberg’s Mark Gurman, Apple’s iOS 18 update – expected to arrive next year with the alleged iPhone 16 series – is more ‘important’ than usual. In his weekly newsletter, Gurman said that Apple’s next major operating system update is expected to bring major improvements over iOS 17 and is expected to help the company sell the next generation of smartphones. Apple recently confirmed that the company is working on adding features powered by artificial intelligence (AI) in the iOS 18 update.

According to details shared by Gurman in his weekly Power On newsletter, Apple’s iPhone 16 is not expected to offer extensive hardware upgrades next year, which means an iOS 18 update. Need to be “extra impressive” To convince customers to upgrade to the successors to the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max models unveiled this year.

To ensure that the code for the iOS 18 update is stable and bug-free, the company has reportedly paused development recently in an effort to iron out issues that were previously unknown. Gurman says the weeklong pause in development has delayed the company’s progress toward another milestone — one before Apple unveils its operating system updates at its Worldwide Developers Conference in June each year. There are four such six-week milestones.

One reason Apple will need its code to be bug-free is because it’s expected to bring “major new features and designs” in iOS 18 — a relatively iterative iOS version update, says Gurman, citing Apple senior management. After years of. It is currently unclear how many of these features will be available on previous iPhone models that are eligible to receive the update.

Apple’s rivals have already announced AI-powered features that are either available to users, or expected to roll out in the coming months — including Microsoft Copilot on Windows 11 and Google Assistant with Bard, Siri is expected to get some AI-powered upgrades this year, powered by Apple’s large language models (LLM). Other apps that will reportedly receive an AI-supported upgrade include Pages, Keynote, Numbers, and Apple Music. We can expect to hear more about software updates from Apple in the coming months.


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