Apple Music Replay is here, and it still doesn’t have Spotify Wrapped

Apple’s year-end review and answer to Spotify Wrapped, Apple Music Replay, has arrived, but it still doesn’t match Spotify’s personalized look at your year of music. The Apple experience — available via URL at replay.music.apple.com — will show you your top songs, albums, artists, genres, and other information about your listening history in 2023. However, compared to Spotify’s Wrapped, what Apple’s experience misses is creating unique, shareable experiences like Spotify’s “Audio Aura” in 2021 or its “Listening Personality” feature in 2022.

These types of features attract listeners to themselves and interest in how they compare to other Spotify listeners. They are also custom-built for social sharing — for example, last year’s “Listening Personalities” were each given their own colorful card that can be posted on social media apps, such as Instagram Stories, or messaged on friends. They are engaging, often entertaining, and in tune with cultural trends.

Apple’s year-end review instead relies on several fundamental metrics. This year, Apple Music users will find out if they are in the top 100 listeners of their favorite artist or genre and they can review the charts at the end of the year, where they are met with some surprises . (Taylor Swift is Apple Music’s Artist of the Year, for example.) Chart data highlights the year’s biggest songs on Apple Music and Shazam, and for the first time, the songs that saw the most traction on Apple Music Sing — The company’s karaoke-like singing feature on Apple Music.

Image Credits: Apple

Users will also receive their own personal top 100 song chart from each year they are eligible for Replay playlists. Additionally, unlike Wrapped, which is meant to be a more timely look back at a moment in time designed to explode on social media over a period of time, Apple Music listeners can access the Replay all year round.

To access Replay, users log in to replay.music.apple.com using their ID used for Apple Music. While Apple’s insights are also optimized for sharing on their social channels or through messaging, they are not as dynamic, artistic or as original as the features provided by Spotify every year – which vary from year to year, as well as, leaving the users. I wonder what will be in their next Wrapped. However, it is worth noting that the Apple Music feature came before Spotify – apparently hoping to capture the jump in social sharing related to music in 2023.

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