Apple is expected to introduce its next generation of true wireless stereo (TWS) earphones in 2024. It is said to replace the AirPods (3rd generation) earbuds, which were launched in October 2021. The company is expected to bring significant upgrades including design changes to the alleged fourth generation of Apple AirPods. Recent reports suggest that Apple will launch two versions of AirPods (4th generation) at two different price points. Analyst Mark Gurman explains why the company is likely to attempt a complete overhaul of its existing TWS earbuds offering range.
in his latest weekly Newsletter, Powering on, Gurman explains that Apple is in a bit of a dilemma regarding the range of its AirPods. Except for the design, there is little difference between the AirPods (2nd generation), which are priced at Rs. 12,900, and AirPods (3rd generation), which start at Rs. 19,900. Therefore, customers often choose the cheaper option, which costs the company money.
Gurman notes that Apple plans to mitigate this problem by launching two new fourth-generation non-Pro AirPods models. The earbuds are expected to have a new design, new case and USB Type-C charging support. The higher-end versions of both models are also expected to include active noise cancellation (ANC), which is currently only offered on the AirPods Pro and Max models.
Earlier, Gurman had reported that with the launch of the fourth generation of AirPods, the second and third generations will be discontinued. He said that the new earbuds will likely have shorter stems and their cases will support USB Type-C charging. Along with better audio performance and a new design, the earbuds are also expected to have a better fit. However, it is unclear whether the company will offer silicone ear tips or not.
The redesigned case for the fourth generation of AirPods will also likely include speakers for Find My alerts. The new earbuds may launch around September 2024, when Apple may also unveil its new series of iPhone models. According to the analyst, the company may also refresh the AirPods Max headphones soon, but it is unlikely to get any major hardware or software upgrades. It may be offered with new color options and USB Type-C port. Apple was also previously reported to launch a new AirPods Max model in 2025.
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