Some Assassin’s Creed Odyssey console players encountered in-game pop-up advertisements for Ubisoft’s Black Friday sale while playing the game. according to reddit Video posted by u/triddell24While opening the world map from Toggle, he came across an advertisement that filled the screen with an unacceptable banner of Assassin’s Creed Mirage, which is currently available at a 20 percent discount. Clicking the ‘Buy Now’ button will likely redirect you to Mirage’s store page. Online players have expressed their frustration over in-game advertising interfering with gameplay. Publisher Ubisoft has apologized for the pop-up, calling it a ‘technical error’.
“We have been made aware that some players encountered a pop-up message in the game while playing certain Assassin’s Creed titles yesterday. This was the result of a technical error that has now been fixed,” Ubisoft addressed in a tweet. The company has denied claims that this was a deliberate means of selling more Assassin’s Creed copies, saying that it should have been featured on in-game menus throughout the franchise. However, the error caused promotions to appear in-game and disrupted the flow, leading many to compare it to mobile game advertisements that constantly prompt players to engage with microtransactions. That said, a community note attached below the tweet shows a similar example from four years ago where an Assassin’s Creed Odyssey player was hit with a pop-in ad while trying to open the map. In-game advertisements are met with just as much outrage, if not worse, as microtransactions that exist solely as a way to extract more money from customers.
We have been made aware that some players encountered a pop-up message in the game while playing certain Assassin’s Creed titles yesterday. This was the result of a technical error which has now been fixed.
Our intention was to display the promotion as part of the Assassin’s Creed Mirage…
-Assassin’s Creed (@assassinscreed) 24 November 2023
Despite inventing ways to consume ad-free content, both video game publishers and film production companies have experimented with ways to include pop-up advertisements over the years. Netflix is working with cheaper ad-supported options in the US, which could be some live service games implemented into their core model – this wouldn’t seem far-fetched, given that as soon as you get something like Overwatch 2 When a menu opens up on the thing, you’re urged to interact with the Battle Pass and purchase new cosmetics. Even Microsoft has begun including fullscreen pop-up ads for Call of Duty: Modern Warfare 3 upon booting up an Xbox console, even if one already owns the game. There are clever ways for a developer to promote their own games – Remedy Entertainment is a great example, where they will include posters and screenshots for their other titles through in-world banners, posters, and computer screens.
Earlier this month, Ubisoft confirmed it was working on two new modes for Assassin’s Creed Mirage, which will be available as a free update in December. Although not explicitly mentioned, the New Game+ mode should allow players to return to ninth-century Baghdad as a powerful kingdom with any skill upgrades and weapon unlocks. I mentioned in my review how each upgrade to Mirage has made an already simple game easier, and to that effect, Ubisoft is adding a permadeath mode, accessible on all difficulty levels. The game is reminiscent of the old-school Assassin’s Creed games, focusing on an underlying story and secret assassinations, before the series turned to the open-world RPG format with AC Origins, Odyssey, and Valhalla.
Both Assassin’s Creed Mirage and Odyssey are available on PC, PS4, PS5, Xbox One, and Xbox Series S/X.
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