Building Your Privacy-Compliant Customer Data Platform (CDP) with First-Party Data

February 28, 2024The Hacker NewsWebinar / Privacy

Privacy Compliant Customer Data Platform (CDP)

In today’s digital age, data privacy is not just a concern; it is a consumer demand. Businesses are grappling with the dual challenge of using customer data for personalized experiences while navigating a maze of privacy regulations. The answer? A Customer Data Platform (CDP) that adheres to privacy.

Join us for a transformative webinar where we unveiled the latest CDP in the Twilio Segment. Learn how it promotes compliance and consent data usage, empowering you to create a holistic view of the customer and transform engagement strategies.

What Will You Learn?

  • Strategies for ethically democratizing data in your organization.
  • The power of first-party data to unlock deep customer insights.
  • A CDP’s key role in promoting compliance and consented data use.
  • Proven customer engagement methods from industry leaders.

Why Should You Attend?

The Twilio Segment’s State of Personalization Report reveals a compelling fact: 63% of consumers welcome personalization, as long as it comes from directly shared data.

However, the discontinuation of third-party cookies, the advent of privacy-centric browsers, and strict regulations such as GDPR have left businesses pondering how to personalize effectively within the a privacy-first framework.

Don’t Forget!

In an age where data privacy and compliance are not just buzzwords but necessities, mastering the ethical handling of customer data is essential for businesses striving for excellence.

Circle your calendar for “Building Your Privacy-Compliant Customer Data Platform (CDP) with First-Party Data.” Secure your spot today for an enlightening session you won’t be able to afford!

Did you find this article interesting? This article is a contributed piece from one of our valued partners. Follow us on Twitter and LinkedIn to read more exclusive content we post.

Leave a comment