Discord has expanded its plans to sell custom avatars and other virtual items

After introducing an in-app shop that invited premium subscribers to buy digital decorations for their profiles, Discord now wants everyone to get in on the goodies.

Discord is expanding access in his virtual shop, first launched in October, which allows users without paying a monthly Nitro subscription to purchase cosmetic updates to make their profiles and avatars stand out. Nitro members already get a discount on virtual items, but anyone can buy them starting today.

The store, available to all Discord users through the profile settings page, offers two types of digital decorations: avatar decorations draped in fantasy, anime or other customization themes your profile picture or profile effects, which add flashy animations like fluttering cherry blossoms or dramatic. broken glass on a profile page. Once purchased, you can collect the decorations and cycles wherever suits your mood (now, that might be Discord’s new “winter wonderland” collection).

As demonstrated by companies such as Fortnite-maker Epic Games – Epic sold $50 million worth of a set in his in-game skins alone – custom avatars can be very profitable in virtual social spaces.

Users may turn their eyes to another social platform looking to cash in on purely decorative digital items, but the items are another sign that Discord has little interest in releasing an advertising stream in its chat app. While more traditional social media apps like Instagram, YouTube and X (formerly Twitter) rely on aggressive in-feed advertising, Discord has steered clear of ads for years.

Instead the company has chosen to make the premium subscription level known as Nitro as attractive as possible to users by offering a combination of fun customizations and functional features that will appeal to both casual and power users. users. Through Nitro, which comes in two tiers ($2.99 ​​or $9.99 a month), Discord users can pay to enable fluffy features like custom emojis or pay more to turn on more large upload sizes and HD video streaming – essential tools for anyone who relies on Discord for community building or any type of business.

Avatar decorations and animations are all done by Discord itself for now, but the company has announced its interest in helping its community monetize the platform, such as allowing server owners to put their own which are digital goods for sale. For now, the Discord store will open up a new revenue stream for Discord itself, but to its credit, the company generally likes to bring its community along for the ride as well — something to keep an eye on. in the future.

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