E3 is officially dead after a series of failed revival attempts

E3, once the largest video game expo, is officially over. The Entertainment Software Association (ESA) confirmed the news on Twitter and thanked the fans and developers who have attended and supported in-person shows for more than two decades. Its closure was only a matter of time, slyly hinted at in March, when the 2023 edition was canceled due to a lack of interest from a number of publishers, including the Big Three – PlayStation, Xbox and Nintendo – all of whom have Pulled the hand. Add to that the pandemic-era disruption that led to global lockdowns, competitors like Summer Game Fest, and general audiences preferring to watch game shows from the comfort of their homes, which ultimately led to its end.

“We know there is a lot of passion for E3 across the industry, players and creators alike. We share that passion,” explained Stanley Pierre-Louis, ESA President and CEO Washington Post in an interview. “We know it is difficult to say goodbye to such a beloved program, but given the new opportunities our industry has to reach fans and partners, it is the right thing to do.” Many attempts were made to revive and reinvent E3, but the online digital event became a favorite for both fans and developers who were willing to travel long distances and spend large sums of money to attend a crowded physical show. Didn’t want to deal with the trouble. To secure booths at the event. During the peak COVID-19 period, industry veteran Geoff Keighley decided to forego working with E3 and took the opportunity to kickstart his own online season of games called Summer Game Fest, allowing developers to switch on their webcams and play games. Got permission to promote.

In fact, PlayStation adopted that digital format for both its smaller State of Play event and its larger showcase as a means of presenting multiple video games at once and generating promotion. Assassin’s Creed creator Ubisoft was another major publisher that backed out of this year’s planned E3 event and decided to host an online Ubisoft Forward show, albeit with a select number of journalists at the venue. This year’s E3 was scheduled to be held June 13-16 at the Los Angeles Convention Center, the first in-person event since 2019. The 2020 edition was canceled due to the pandemic, then there was an online edition in 2021, and the 2022 E3 was canceled altogether in hopes of reviving it. And now we are here.

Since its inception, E3 has also served as a stage for some of gaming’s biggest personalities such as Nintendo’s Shigeru Miyamoto and Metal Gear Solid creator Hideo Kojima. In this case, the latter has shared his favorite memories Show and expressed gratitude for opening the door for Japanese sports to flourish in the global market. During this, God of war reboot game director corey barlog Memory That’s when he debuted Kratos’ bearded and reserved look to thousands of screaming fans. “Both loved and hated the show. Good luck with E3,” he tweeted. At the time of writing, there are reportedly no plans to sell the E3 brand name.


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