Elon Musk said that X changed its algorithm to promote smaller accounts

The company formerly known as Twitter is preparing to launch a “major update” to its algorithm, according to a new post of X owner Elon Musk. While now the app’s For You feed shows popular and trending posts from its wider network along with highlights from your followers, the new algorithm will weed out posts from smaller accounts, Musk said. said.

Posts and accounts will join the network of “friends and followers” outside of users, he said, which means the change will try to expose users to new accounts they can find. -an interesting but not yet discovered. It also allows smaller creators the chance to be discovered by a wider audience, which fits with Musk’s plan to make X a creator platform.

In the past few months, X has targeted creators with features such as support for long-form posts, extending the character limit to 25,000 for paying subscribers, the ability to upload two hours of videos, and, importantly, the opening of ad revenue. -sharing program that has now paid out nearly $20 million to creators, according to statements made last month by X CEO Linda Yaccarino.

The bigger idea is to allow creators to build their audience on X and then monetize their posts through a combination of ad revenue sharing and subscriptions, where fans can pay for exclusive content. Other features were also designed with the one-on-one fan-to-creator connection in mind, including support for receiving message requests from subscribersand recently, the addition of audio and video calling features, making X an alternative to Cameo, in addition to basic social features.

For now, however, the embrace of the X creators is uncertain. While there are some who build small audiences on X, more often than not, creators looking to monetize turn to larger platforms like YouTube, TikTok, and Instagram to reach their followers and more. wide audience. But changing the X algorithm, if successful, could give smaller creators greater access to X — which, in turn, could increase X’s use and improve discoverability. Or at least that seems to be the working theory here. Whether or not it will work is entirely a matter of opinion, given X’s alleged decline in traction in the year since Musk took over and the rise of new startup competitors, including Bluesky, Post, Spill and others.

Musk noted on Friday, Nov. 10, that the update to the recommendation algorithm will be out in the next few days – which means this week – and will be made open source as it continues to develop.

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