Elon Musk says xAI chatbot ‘Grok’ will launch to X Premium+ subscribers next week

Shortly after screenshots surfaced showing xAI’s chatbot Grok appearing in X’s web app, X owner Elon Musk confirmed that Grok will be available to all of the company’s Premium+ subscribers sometime “next week.” While Musk’s statements regarding timeframes for product deliveries doesn’t always hold back – code improvements to X’s own app reveal that Grok integration has begun.

This week, the app researcher Nima Owji shared screenshots showing how Grok is added to the X web app, noting that its URL is twitter.com/i/grok. In a screenshot, users who are not Premium+ subscribers will be invited to upgrade to access Grok. Another shows an “Ask Grok” text entry box for talking to the AI ​​chatbot. The features were not publicly visible at the time of his discovery, however, but suggest that Grok’s launch is imminent.

First released on November 4 to select testers, Grok is Musk’s answer to OpenAI’s ChatGPT, Google’s Bard, Anthropic’s Claude, and others, and may gain a following as part of the broader X platform .

Additionally, xAI, the Musk-owned company behind Grok, promises its chatbot will have more personality than rivals. It plans to answer users’ questions “with a bit of wit” and says it has a “rebellious streak,” according to its website. The chatbot also plans to answer “spicy” questions that other AI systems reject, the company said.

But personality alone will not be the key to Grok’s differentiation – it also has access to real-time knowledge through the X platform, which can be an interesting component, if not one that brings the highest accuracy in terms of its responses.

The addition will help juice sign-ups for X’s Premium subscription, which hasn’t panned out as well as Musk had hoped. The owner of X changed Twitter Blue to X Premium, promising paid verification among many other features, such as increasing the exposure of replies, an edit button, the ability to publish longer posts and videos, and reduced ads.

As a result, X recently announced that it will split its Premium service to include three tiers: a $3 per month Basic subscription that doesn’t remove ads, the existing $8 per month X Premium subscription, and a $16 per month Premium+ subscription that removes. all ads in the For You and Following feeds, and introduced a Creator Hub where users get paid to post and offer their subscriptions to fans.

Grok is participating in this higher price tier, which will encourage other X users, beyond creators, to sign up. That extra revenue is needed now more than ever as X faces an advertiser exodus due to concerns about antisemitic content on the platform, and Musk’s own behavior in terms of growing those antisemitic conspiracy theory.

Notably, Grok’s much-anticipated debut follows a week of drama at rival AI company OpenAI in which, within days, its CEO Sam Altman was ousted by a board rebellion, then joined by co-founder Greg Brockman, who are both. announced as the new Microsoft hire, before negotiations saw Altman return as CEO with a new board.

Although Grok’s arrival was without boardroom drama at OpenAI, Altman noted Grok’s arrival, however. rotting abilities of the comedy chatbot, by posting a screenshot of a GPT teaching it to “be a chatbot that answers questions with cringey boomer humor” and calling it Grok. Musk ANSWERED by calling ChatGPT-4 “GPT-Snore,” adding that “humor is clearly prohibited on OpenAI, as are many other topics it censors.”

An early co-founder of OpenAI, Musk later left the nonprofit and pulled his planned donation, after Altman and the other OpenAI founders rejected an offer that would have allowed Musk to take control of the company. The move resulted in a public spat between two key AI industry execs, which led Musk to later launch his own AI firm, xAI, with veterans from Google DeepMind, Google Research, OpenAI, Microsoft Research , and Tesla.

Grok has since been trained on a knowledge base similar to ChatGPT and Meta’s Llama 2, but will use real-time access to X information, Musk said. It can also search the web for the latest information on certain topics.

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