Everything Apple announced at its ‘Scary Fast’ event

In a very spooky event on Halloween Eve, Apple revealed details of its latest MacBook Pro and iMac desktop computers. Both lineups have been refreshed with Apple’s new M3 silicon, the company’s first 3nm process outside of the iPhone.

Apple promises significant performance leaps and energy efficiency with the M3 processor. It is specifically designed to handle AI and machine learning, which are all buzzwords in next-generation computing. And it does all this on a chip the size of the iPhone 15 Pro’s A17 Bionic.

MacBook Pro 14-inch and 16-inch with M3, M3 Pro, or M3 Max chips

The new MacBook Pro looks just like this last year’s model, The material is still a custom alloy with 100% recycled aluminum, which Apple made a big deal about during the event. It has a 14-inch and a 16-inch variant and a brand new Space Black color with a dark aluminum finish that is resistant to fingerprints. MacOS Sonoma is what brings it to life. Starting with the 14-inch MacBook Pro $1,599, and is available for 16-inch $2,499, The M3 and M3 Pro MacBooks will be available next week, while the M3 Max models will be available in “late November.”

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