‘Exploring India through digital art’: Club Mahindra on its first NFT series

Club Mahindra, a travel and hospitality firm in India, has announced the launch of its first NFT series named ‘Discover India’. Built on the Polygon blockchain, this series of digital collectibles will be created by Artificial Intelligence (AI), pairing paintings by international artists with must-see landmarks from the country. The collection will have a total of 25 artefacts, worth Rs. 10,000 and Rs. 12,000. Holders of these NFTs will automatically become eligible to receive additional benefits related to their travel and vacation plans.

Club Mahindra has selected some resorts, the AI ​​landscape of which will merge with the artworks of masters like Pablo Picasso, Vincent Van Gogh and Leonardo da Vinci.

Holders of these NFTs will receive a complimentary two night/three day holiday voucher to Club Mahindra Resorts.

“NFTs are able to provide an immersive experience to our consumers as digital collectibles and blockchain technology continue to grow in India. We are thrilled to present these artistic interpretations of our resort images,” Prateek Majumdar, Chief Marketing Officer, Mahindra Holidays & Resorts India, said in an official statement.

Pictures of these NFTs have surfaced on social media.

The company has partnered with TreasurePak to host these NFTs. TreasurePack is a Web3 solutions company that tokenizes objects according to the needs of brands, platforms, and publishers.

Only a few established brands have ventured into the NFT space in India as India awaits the final framework for crypto regulations.

(Founded in 1945, Mahindra Club’s parent company, Mahindra Group, is one of India’s most valuable companies that has also established itself overseas. Its owner Anand Mahindra has often expressed interest in exploring the Web 3 sector. In April this year, Anand Mahindra had hinted that it would soon allow people to use Bitcoin through Bitcoin payments. Can provide facility of purchasing car.

In March 2022, Mahindra & Mahindra marked its first entry into the NFT space by releasing its first set of digital collectibles, joining the likes of MG Motor India in the automotive sector.

Other brands that have launched NFTs in India include automobile company Skoda, real estate major Hiranandani and Cadbury.

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