Flipkart partners with Polygon to scale Web3 loyalty program Firedrops

Flipkart wants to delve deeper into its Web3 initiative Firedrops and to do so, the ecommerce giant has partnered with Polygon blockchain network. Using Polygon’s CDK-deployed Layer 2 array, Flipkart plans to boost its Web3 loyalty program. Launched earlier this year, Flipkart is looking to expand its offering portfolio from physical goods to virtual assets as well. Originally, the ecommerce platform chose Polygon to launch its Firedrops initiative.

With Firedrops, Flipkart is trying to give a new twist to its strategies to increase user engagement on its platform. Many brands selling their products on Flipkart are encouraging brand loyalty through gamification, giving their users a refreshing experience of being rewarded through virtual gifts instead of physical gifts.

“Flipkart is using Polygon CDK to build a dedicated Ethereum-based zero knowledge (ZK) layer 2 network for the service and ensure future growth. This gives Flipkart many customization options, including a great onboarding experience for its users, dedicated blockspace, and low transaction fees. “Future upgrades to the Polygon CDK will allow enhanced privacy for transaction data, the ability to run on-chain without tokens or use a central bank digital currency, and access to liquidity across the larger Polygon and Ethereum ecosystem,” Polygon Labs said in a statement. Officer is written in blog post,

Arun Phillips, chief marketing officer, Polygon, announced the development during the Polygon Connect India event this week.

But official website Firedrop’s Flipkart says the current rewards program seems ‘complicated, boring, and broken’.

Since launching earlier this year, Firedrops has managed to create 3.3 million wallets holding at least one NFT, which users may have collected as part of the brand rewards.

From mystery boxes and special badges to discount benefits, early access, and freebies – the Firedrops reward program also lets users earn from buying and selling rewards. Flipkart is promoting it as the ‘future of rewards’.

Internationally, many other brands are also adopting an immersive, virtual approach to give their rewards programs a Web3 twist and usher in a new era of customer engagement. These brands include Starbucks, Lufthansa Airlines and apparel brand Lacoste.

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