For many people, gaming is associated with relaxation or entertainment, but slowly, serious gaming is also becoming an opportunity for career opportunities. And, if HP’s latest India Gaming Landscape Study 2023 is to be believed, the trends are changing for good. gadgets 360 got a chance to sit together Vikram BediSenior Director (Personal Systems), HP India, to talk about key insights from the study.
When asked how the gaming landscape has evolved post-pandemic, Bedi explains, “India’s gaming market has undergone a significant transformation, expanding from an activity of niche professional gamers to a passion of the broader GenZ audience. “We have recognized the growing interest in PC gaming among Indian gamers and have responded by providing a comprehensive gaming solution.”
He further discussed how HP caters to this demand with its range of laptops in India. There’s something for everyone, like the Omen Transcend 16, which targets users with demanding hybrid needs, focusing on slim form, power, and portability. The company’s Omen range caters to the needs of serious gamers. Bedi also emphasized how there has been a remarkable shift from mobile gamers to PC gaming enthusiasts.
“This trend is driven by the desire to enhance the gaming experience, and many Indian gamers are turning to PCs to achieve this. According to our study, one of the main reasons for this shift is the preference for better displays and graphics. Holistic gaming experience. Our focus has been on providing a complete gaming solution that integrates seamlessly into the entire ecosystem of gamers, encompassing everything from software to peripherals.”
HP’s latest gaming study included 3,500 respondents from 15 tier-1 and tier-2 cities across India. The study also separated casual and hyper-casual gamers with less than 12 hours of gameplay per week, and serious and professional gamers with more than 12 hours of gameplay per week. Two interesting insights that emerged from the study were about the income generated from serious gaming and the participation of women in the gaming landscape.
Bedi elaborated, “An interesting finding from our study is that one in three gamers is gaming for money or recognition. The boom in eSports tournaments has played a significant role in turning gaming into a viable profession. In addition to gaming, opportunities have grown in such areas as content creation, streaming, and eSports event organization. This multifaceted landscape offers gamers the chance to explore diverse roles within the gaming industry.”
When asked where exactly gamers might look for income, he said, according to the study’s latest findings, “Gamers are earning the most from sponsorships.”
“This trend highlights the growing recognition of gamers as influencers with the ability to reach and connect with large and diverse audiences. Additionally, the rise of gaming influencers, streamers and eSports organizers is indicative of the growing potential of the industry .Gamers can now build their careers not only by excelling in gameplay, but also by developing a personal brand and creating engaging content,” he adds.
When asked what kind of income serious gamers are getting as per the new study, Bedi said, “A large number of gamers have started earning between Rs 6 to 12 lakh annually. This change can be attributed to the increasing opportunities in sponsorships.” Can be held responsible.” Streaming, and content creation, which have grown as popular sources of income in the gaming landscape.”
Although this has come up before, the new HP study also confirms the trend where more women are choosing gaming. Bedi explains, “According to our study, 58% of female respondents in India engage in serious gaming. The increasing participation of women in serious gaming represents a positive trend for the gaming ecosystem and highlights the inclusive nature of the industry With a broader demographic engaging in serious gaming, the gaming industry can reach new markets and audiences. Additionally, women’s participation in serious gaming can foster innovation in gaming technology and peripherals. From a more diverse user base The demand for a variety of products increases regarding preferences and ergonomic considerations.”
The report also talks about learning opportunities for gamers. We asked what are some essential learnings for gamers, and sure enough, YouTube came up as a platform for gamers to watch and learn.
Bedi breaks it down, “Our study showed that more than half of gamers rely on YouTube and their gaming friends to hone their skills. We also learned that gamers rely on YouTube for more information in areas like gameplay training, content creation, and game designing. Want workshops and courses. This clearly shows the need for learning opportunities for gamers in India.”
Asked what HP has done to fill this gap, Bedi said, “Recognizing this, we introduced HP Gaming Garage, a free online professional certificate program on eSports management and game development. This initiative Provides access to gaming enthusiasts in India. Curated online modules covering e-sports management, game design and game programming promote learning and development in these areas. Hosted on edX, this program is offered in English, Hindi And is available in 12 languages including Telugu.”
What are the most exciting titles that gamers can look forward to in 2023? We discuss some of our favorites on the latest episode of Orbital, the Gadgets 360 podcast. Available on Orbital spotify, Song, JioSaavn, google podcast, apple podcasts, amazon music And wherever you get your podcasts.
(tagstotranslate)HP India Gaming Landscape Study 2023 Vikram Bedi Interview HP(T)Gaming