Google launches new ‘.ing’ domain names

Google has introduced a new top-level domain for web use. It’s .ing, and it seems to exist primarily to challenge the Internet and its potential for creativity. I have to admit, I’m struggling to find a domain name that isn’t a curse word.

Google unveils a new domain keyword blog, Many brands have already joined the naming convention, including Canva, Adobe Acrobat, and even the Swiss Association of Consulting Engineering Companies. Canva took over the domain To make designNaturally, while Adobe Acrobat can be viewed on both editing And To sign, Swiss organization went along,suis Is French for Swiss. This marketing is embedded directly into the URL and that’s really the point.

When Google teased the arrival of .ing back then augustThe company said it hopes “people, businesses and brands can express themselves in whole new ways.” Domains require some serious creativity, which is probably why they currently cost so much to register.

GoDaddy is one of the few domain registrars that currently offers .ing addresses. They are quite expensive. If I wanted to, let’s say, it would cost me about $13,000/year to register. I tried typing in, pretending how I would market my name with a domain, and it’s only $195/year.

“,” goes for about $11,000 a year which might be a steal. is far more affordable at $3,900/year, and I urge anyone working in soft-core entertainment to register it before a brand arrives. is available even for a small-town dentist, and it’s not too bad at $455/year.

You can register a domain as part of Google’s early access period to honor the new URL, although there will be a one-time fee to stay in the first place. The price will be discounted daily till December 5. After that, the .ing domain will be publicly available to everyone.

Google is also working on bringing .meme into the zeitgeist. The company previously wrote that the meme was “for culture.” I’m curious what kind of havoc it will cause when that top-level domain comes out.

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