Google takes steps to curb Gmail spam, updates email sender guidelines for bulk senders

Gmail users will soon see even less spam in their inboxes. Google is taking strict action to reduce spam emails and the firm recently updated its email sender guidelines, added a long list of requirements for bulk senders, and shared a timeline for implementing the action. Is. Gmail now requires bulk senders to authenticate their accounts to avoid receiving error messages on sent emails and ultimately having them rejected. The tech giant first announced planned changes to reduce spam in October last year and highlighted that starting in 2024, it will begin adding Gmail protections for a secure email inbox.

Bulk senders now have to follow a long list guidelines To avoid being blocked by the company. These include setting up SPF and DKIM email authentication, ensuring domains have valid forward and reverse DNS records, keeping spam rates below 0.1 percent and avoiding reaching more than 0.3 percent, and much more. Additionally, Google now requires marketing messages and subscribed messages to come with a one-click unsubscribe button and a visible unsubscribe link in the body of the message.

According to Google’s update general question, a bulk sender is a person who sends more than 5,000 emails to individual Gmail accounts in a 24-hour cycle. All emails sent from the primary domain will count towards this number. Emails sent to Google Workspace accounts will not be considered part of this, however, if a Workspace account sends messages to personal Gmail accounts, the rule will apply. Once an account is designated as a bulk sender, it cannot be removed.

The guidelines have become effective from February. According to the shared timeline, bulk senders who do not meet the above requirements will begin to receive an error message on a small percentage of non-compliant emails. These errors will be temporary so that the sender can resolve the issue on their own.

After April 2024, a certain percentage of non-compliant emails will be rejected by the tech giant, and with further iterations, the percentage will gradually increase. Google has not disclosed the exact percentage for this.

Meanwhile, the guidelines highlight that the compliance portion of the email will not be affected. Bulk senders have until June 1 to add one-click unsubscribe to all commercial and promotional emails. Additionally, users with a spam rate greater than 0.3 percent will not be eligible to reduce their status.


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