Amid the ongoing growth in the crypto market, Google has announced changes to its advertising policies. The search engine giant has decided to allow crypto coin trusts to display advertisements, but under certain terms and conditions. For years now, promotional materials related to the crypto sector have faced scrutiny from international governments and tech giants to protect the investor community from risking their savings in high-risk digital assets. The lack of regulatory clarity around the crypto industry also kept players away from larger advertising spaces.
Starting January 29, 2024, advertisers of Cryptocurrency Coin Trust will be able to market their products to the public in the US through Google Ads. However, Google has advised all advertisers to comply with local laws before serving crypto-related advertisements through Google Ads, in addition to being certified by Google.
“Advertisers that promote cryptocurrency exchanges or cryptocurrency wallets are allowed to advertise through Google Ads, but they must be certified by Google, and their products must meet all local legal requirements in that country or region For which they want to get certified. To become certified, advertisers must meet local licensing requirements,” Google explains in its Official Page Outline of advertising policies.
Now, the cryptocurrency coin trusts, As explained by GoogleThey are financial products that let investors trade shares through trusts that hold large pools of digital currencies.
Following this example, Bitcoin and Ether ETFs, which may or may not get approval in the US next year, could be advertised if they get the green light. These ETFs or exchange traded funds let people invest in BTC through traditional market exchanges instead of being limited to cryptocurrency exchanges.
The US Securities and Exchange Commission (SEC) may issue its decision on these ETFs in January 2024 – around the same time Google plans to implement changes to its advertising policies.
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