Growing Metaverse Platform Zep Chooses Near Protocol to Build Games, Boost Userbase

South Korean metaverse platform Zep announced a new partnership with Near Protocol. Using the layer-1 blockchain platform Near Protocol, Zep aims to create online games in the metaverse ecosystem and engage more users on its platform. Zepp is a joint venture between online game developer SuperCat and creator platform Zepet. It claims to have 1.3 million monthly active users and 8.3 million total users connected to its platform this year. In the coming months, Zep plans to expand internationally into the Japanese and Southeast Asian markets.

Near Protocol’s offerings like massive user-oriented services, user-friendly interface, and Web2-like stability will come in handy to help Zepp build a diverse range of online games in the metaverse. It is because of these offerings, that Near based Web3 apps have managed to achieve the first and second ranks among all blockchain applications. According to DappRadar.

As part of their partnership, Near Protocol and Zapp are looking to develop Web3 features that will not only make the Metaverse experience more comprehensive for end users, but also assist developers with regard to feature creation.

“Through cooperation with dApps in the content and gaming sectors based on NEAR, we will assist ZEP’s business expansion in the Web3 domain,” Mark Mi, gaming director of NEAR Protocol, said in an official statement. ,

South Korea has clearly been instrumental in exploring the metaverse industry. Last year, South Korean lawmakers talked about a plan to invest more than $177 million (about Rs 1,370 crore) in support of metaverse projects, which would also increase employment opportunities in the sector.

In February 2022, South Korea’s Ministry of Science, ICT and Future Planning of Seoul allocated KRW 223.7 billion (about Rs 1,400 crore) for the development of a national metaverse project.

In December 2022, Shinhan Bank, among South Korea’s top four lenders, launched a metaverse site named ‘Cinnamon’ where people get access to a range of services from financial, as well as non-financial sectors.

This support for the metaverse from South Korean industry giants, coupled with government incentives and a large online gamer base, may also see Near Protocol attempt to reap bigger benefits by expanding its platform’s presence there.

“Based on this collaboration, ZEP’s partners are expected to easily release and distribute various Web3-based digital assets, allowing users to enjoy a convenient Web3 experience in the ZEP metaverse environment.” official press release Said Near Protocol.

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