Honor and Porsche Design announced their global partnership on Thursday (December 14). Chinese smartphone brands and luxury lifestyle brands will work together to bring cutting-edge innovation and premium design to smart devices. The first product to be part of this collaboration is confirmed to launch in China in January next year. Honor has not revealed the moniker of the device, however, a variant of the upcoming Honor Magic 6 series could be co-developed with Porsche Design.
Via a Weibo Post On Thursday, Honor has revealed its collaboration with Porsche Design. The brand shared a poster on the Chinese micro-blogging site that features the logos of both the brands along with the tagline “Born for Pioneers.”
“We are honored to work with a partner like Porsche Design and explore how openness and innovative collaboration can merge exceptional design and outstanding performance to bring cutting-edge technology to the premium segment of smart devices. ” Said Honor CEO George Zhao said in a press release. “Honor’s human-centric design combined with the brand philosophy of Porsche Design creates intelligent luxury products that will accelerate the mobile lifestyle of tech enthusiasts and Porsche fans alike. This long-term collaboration between Honor and Porsche Design opens up exciting new opportunities to accelerate our growth in markets around the world.”
there is respect too shared An image of Professor Ferdinand Alexander Porsche, the original designer of the famous Porsche 911. Honor’s former parent company Huawei previously worked with Porsche Design to release Porsche Design editions of the Huawei Mate 40 RS and Mate 50 RS. The design studio was also behind several BlackBerry smartphones.
The first smart device jointly developed between Honor and Porsche Design will be unveiled in China in January 2024. Honor’s Magic 6 flagship, which is expected to go official early next year, may include a Porsche Design Edition.
Honor’s Magic 6 lineup is expected to run on the Snapdragon 8 Gen 3 SoC with AI integration as well as advanced satellite communication features. These will include a Magic Capsule feature like Apple’s Dynamic Island. The handsets are said to come with a 160-megapixel periscope zoom camera and OmniVision’s OV50K main sensor.
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