Instagram said it’s testing an AI-powered chatbot for influencers that can interact with followers

Instagram is reportedly working on a new artificial intelligence (AI)-powered initiative that will allow influencers – users with large numbers of followers – on the platform to automate direct engagement with their followers. According to the report, the platform’s “Creator AI” is currently in testing. The feature is said to provide influencers with AI chatbots that can be trained using their data and deployed on direct messages (DMs) to interact with followers. The chatbot can also mimic the influencer’s mannerisms to give the impression that followers are talking to the influencer.

the new York Times reports The Meta-owned social media platform is introducing its Creator AI program to popular influencers with substantial followers on the platform. The report quoted unidentified people and gave information about the project and said that the project is currently in the initial phase of testing. Once it is implemented, initial plans are said to be focused only on adding AI capabilities to influencers’ DMs, but it may later be extended to the comments section on their posts as well.

The program will reportedly allow influencers to deploy an AI chatbot on their DMs that will interact with all followers who send messages. It is designed to help with the biggest problem popular content creators face, which is responding to large numbers of messages. Not responding to them is considered a lost opportunity to develop organic engagement on the account, and attempting to interact directly with hundreds or thousands of followers every day can be extremely time-consuming.

According to the report, as a solution, these AI chatbots will be trained on influencers’ data, such as their posts, captions, comments, audio from Reels, and even message history, to adapt to their texting style. Can learn the methods. It is said that influential people will have control over the dataset on which the AI ​​is trained.

This is not the first time that Meta has experimented with AI chatbots that impersonate a living person. Last year, the company released AI Avatars, which were autonomous AI chatbots based on popular celebrities like Kylie Jenner, YouTuber Mr. Beast, and rapper Snoop Dogg. The social media giant created AI characters that behaved like real personalities and ran their own Instagram and Facebook pages. Users can send messages to these bots to simulate the conversational experience of talking to the celebrity on which it is based.

Like most AI trends, the reception of this feature will be determined by public perception. On one hand, this could be a fun way for users to get to know their favorite influencer better, on the other hand, some users may not be fans of the simulated experience.

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(TagstoTranslate)Instagram is testing AI chatbots for influencers, creator AI reports Instagram(T)Artificial Intelligence(T)AI(T)Meta

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