Instagram Threads didn’t have a moment to shine, while the OpenAI drama unfolded on X

Instagram Threads missed their chance to truly challenge X, this week’s OpenAI scandal shows. Over the past few days, as news has spread about the board’s decision to remove Sam Altman as OpenAI CEO, and the ramifications of this wild and unexpected change are sweeping through Silicon Valley’s tech ecosystem , the conversation didn’t take place in Threads, but in X. The reporters announced X, sharing the latest on the boardroom drama, the threatened employee exodus, the move that might bring Altman back, and then the announcement on Monday at Microsoft morning that Altman and OpenAI co-founder Greg Brockman are joining the company to lead a new AI team.

Pundits, tech executives, and others affected by the OpenAI drama, including key players like Altman and Brockman, also used the X platform to share their statements and telegraph their feelings about of changes. From Altman, it ranged from statements about his love for OpenAI’s team to a selfie in which he held up a guest ID pass for OpenAI, commenting, “First and last time I wear one of it” – a nod to the fact that technology The world is focused on his account for the latest updates.

On X, OpenAI employees also reposted Altman’s post in which he declared “I love the openai team so much,” while adding their own heart emojis — a message reportedly intended to signal the board who is loyal to Altman and may leave OpenAI to follow him in his next venture.

Veteran journalist Kara Swisher, co-host of the Pivot podcast, also began breaking news about the riots directly on X. He noted that Microsoft – whose stock was “killed on the news” of the ouster – only found out minutes before OpenAI’s press release. He later Retrieved the reasoning behind the firing, which puts it down to a misalignment between the for-profit arm and the non-profit nature of OpenAI as a company, with the recent Developer Day bringing tensions to a head.

In addition to the rapidly arriving news from various publications, the main characters – such as Altman and Brockman, then-interim CEO Mira Murati, and the chief scientist of OpenAI Ilya Sutskever, and others – also use X’s platform to share their thoughts, feelings and various statements. in the situation.

Among the highlights were Altman’s “i love you all” tweet, favorited 91,000 times; theories that Altman sent a cryptic message about Ilya’s involvement (i love you all’s first letters spell out ILYA, remarked Bloomberg’s Emily Chang); post by Brockman share his message with the OpenAI team after “learn today’s news” suggesting that he, too, was blind; his next expressions of shock and disbelief; and by Murati today’s foreboding post that “OpenAI is nothing without its people.”

Rumored candidates to replace the board like Marissa Mayer and Brian Chesky also started tweeting in support of Altman and Brockman. Mayer even expressed himself is an “AI optimist” and suggested that the board should not just resign, but that the management of OpenAI itself has “structural flaws” to address.

Later Sutskever brought X to express his regret in his role of leading the board rebellion against Altman. “I never intended to harm OpenAI,” he wrote, after much damage had already been done.

Former Twitch CEO Emmett Shear, the current interim CEO of OpenAI, too announced his new role at Xthough who knows how long he will hold the position at this point.

This rapidly spreading news opportunity can happen anywhere — X now has many rivals, from decentralized contenders like Mastodon and Bluesky, to startups like Spill and Post, to Threads on Instagram owned by Big Tech. But the drama of OpenAI mostly takes place in X.

Despite recent X advertisers pulling out over brand safety concerns and reports of declining usage, X continues to prove itself “stickier” than first thought. Recent market intelligence suggests that the decline of X of daily active users not necessarily from reduced retention or from long-time Twitter users leaving the platform, but from X’s inability to backfill the losses of new users after rebranding it to X, which saw it lose app store search rankings.

At the same time, Meta is positioning Threads as an alternative that is not focused on the news of X. In October, the head of Instagram, Adam Mosseri, specifically stated that the X rival of the company will not “amplify” the news on its platform in an effort to avoid risk, given the relative immaturity of its platform. It also blocks some news-related search terms, like covid, pointing instead to government resources.

As a result of this position, Threads did not have time to become a place where the biggest news explosions (at least in technology), leaving that ground where it was often broken before: Twitter / X.

However, all the OpenAI discourse and drama hasn’t really helped X improve its metrics. There’s no indication that those who haven’t used the app downloaded it to read about the OpenAI drama, the market intelligence provider said. In fact, the company says, X’s overall ranking on iOS is down even further from earlier this month.

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