iPhone 15 Pro Max cost 8 percent more to make than iPhone 14 Pro Max: Counterpoint

Apple introduced iPhone 15 Pro Max at a price of Rs. ₹1,59,900 (256GB) at the Far Out launch event in September. Key upgrades like the Bionic A17 processor, titanium-based design and a refreshed telephoto camera are driving demand for the handset across the globe. A new report this week from industry analysis firm Counterpoint Research takes a look at how much it costs Apple to make a flagship handset. In-depth analysis reveals that the total bill of materials (BoM) to produce the base variant of the iPhone 15 Pro Max costs more than last year’s iPhone 14 Pro Max. The primary reason for the increase is the new chip and 5x telephoto camera.

a latest BOM Analysis Counterpoint has revealed that Apple is making good profits from the iPhone 15 Pro Max. According to the Bill of Material report, the company has cost $37.7 more to make the 8 GB RAM + 256 GB storage variant of the handset. This marks an 8 percent increase compared to the 6GB RAM + 256GB variant of the iPhone 14 Pro Max.

The report breaks down the total cost part-by-part. Processor, camera and frame account for the largest share of the BOM. The A17 Bionic chip, based on TSMC’s advanced 3nm fabrication technology, is $30 (roughly Rs. 240) more expensive than the A16 Bionic SoC in the iPhone 14 Pro Max. Apple notably packed a brand new 5x telephoto camera on the iPhone 15 Pro Max this year and the total cost of the camera system is 34 percent more expensive than the iPhone 14 Pro Max. The adoption of titanium alloy in the casing frame increased the cost of the iPhone 14 Pro Max by 18 percent.

BOM iPhone 15 Pro Max Counterpoint BOM

BoM cost difference based on function: iPhone 15 Pro Max vs iPhone 14 Pro Max
Photo Credit: Counterpoint Research’s Smartphone Teardown and BOM Analysis

The prices of some components have also reduced this year. Apple increased the RAM in the iPhone 15 Pro Max to 8GB from the preceding 6GB, but the downturn in the global memory market favored the Cupertino-based company. As a result of the reduction in prices of both DRAM and NAND flash, the contribution of memory chips in the iPhone 15 Pro Max decreased by 34 percent compared to the iPhone 14 Pro Max. “In addition to Samsung displays, LG Display has also started supplying iPhone LTPO displays. This has led to a 4 percent reduction in display cost in the iPhone 15 Pro Max compared to the iPhone 14 Pro Max,” the report said.

Additionally, the report states that Apple’s self-designed components such as processors, advanced UWB and power management ICs account for 25 percent of the total BOM cost of the iPhone 15 Pro Max, up from 22 percent in the iPhone 14 Pro Max. . ,

iPhone 15 Pro Max price starts at Rs. 1,59,900. Its price in America starts from $ 1,199 (about Rs 99,000). iPhone 14 Pro Max launched at a starting price of Rs. It is priced at Rs 1,39,900 in India and $1,099 (approximately Rs 87,530) in the US.


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