Leica’s M11-P is a propaganda-resistant camera built for wealthy photojournalists

These days it is becoming clear that we cannot even trust our eyes given the amount of digital manipulation, trolling, misinformation and disinformation that is dominating social media. Heck, even reputable tech companies are selling us solutions to reimagine historical events. However, not Laika! Reputable camera company officially announced The much-anticipated M11-P, unveiled Thursday, is its first camera to include the Content Credential Secure Metadata system.

Content credentials are the result of efforts Content Authenticity Initiative (CAI), "A group of creators, technologists, journalists and activists leading a global effort to address digital misinformation and the authenticity of content," And this Alliance for Content Provenance and Authenticity (C2PA), "A formal alliance specifically dedicated to drafting technical standards and specifications as the foundation for universal content provenance." These interconnected industry advocacy groups created the Content Credential System in response to the growing misuse and abuse of generic AI systems in creating and spreading misinformation online.

"The launch of the LEICA M11-P will advance CAI’s goal of empowering photographers everywhere to attach content credentials to their photos." Santiago Leon, head of advocacy and education at CAI, said in a press statement, "Creating a chain of authenticity from camera to cloud and enabling photographers to retain some degree of control over their art, story and context."

"It is the embodiment of the vision laid out by CAI and our members four years ago, translating the principles of trust and provenance into consumer-ready technology." He continued.

leica material credentials
leica

Content Credentials work by capturing specific metadata about a photo – the camera used to take it, as well as the location, time and other details about the shot – and securely locking them down. "manifesto" It is bundled with the image using a cryptographic key (this process is opt-in for Photog). Those credentials can easily be verified online Or on the LEICA FOTOS app. Whenever someone later edits that photo, the changes are recorded in an updated manifest, re-bundled with the image and updated in the content credential database whenever it is re-shared on social media. goes. Users who find these images online can click on the CR icon in the corner of the images to pull up all of this historical reveal information, as well as possibly providing a clear chain of providence back to the original photographer. CAI describes content credentials as "nutrition label" For photos.

The M11-P is exactly what you’d expect from a company that has dominated the camera market since the middle of the last century. It offers a 60 MP BSI CMOS sensor on a Maestro-III processor with 256 GB internal storage. The M11-P is on sale now but it also costs $9,480 at retail, so freelancers, sorry.

This article was originally published on Engadget

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