Netflix will reward heavy viewers with fewer ads

David Beckham in a scene from the Netflix documentary series Beckham.

A scene from the Netflix documentary series beckham,
image, Netflix

If you have made a habit of binging popular Netflix series like October Hit beckham And Fall of the House of Usher, and you subscribe to the ad tier, there will soon be fewer interruptions in your couch-potato experience. According to A Netflix press releaseStarting in 2024, “after watching three consecutive episodes, subscribers will be presented with a fourth episode ad-free.”

This announcement comes after a year Netflix first introduced its advertising planWho Despite the streamer’s other price hikes Remains stable at $6.99 per month. Most of today’s news is specifically for ad buyers, but there’s also some other news viewers might want to know. While Netflix ads have been clocking in at 15 and 30 seconds, the streamer has now introduced spots lasting 10, 20, and 60 seconds — so be prepared for some ads that are too short And It will take longer to display.

Also, by the end of this week, subscribers on the ad plan will see an increase in video quality from 720p to 1080p. They will have the ability to support two concurrent streams, and “all members of the ad-supported plan will be able to download their favorite series and movies, making Netflix the only ad-supported streamer to offer downloads.”

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