One in four adults plan to use AI to write Valentine’s Day love letters: study

According to a report released by security software firm McAfee, artificial intelligence (AI) could play an important role on Valentine’s Day. The firm conducted a survey that revealed that one in four adult respondents (26 percent) plan to use generic AI tools to write love letters to their partner or potential love interest. Interestingly, the study also found that more than two-thirds of adults (67 percent) could not differentiate between a love letter written by an AI and one written by a human.

These findings are part of McAfee’s new research report Titled Modern Love it aims to explore the role of AI and the Internet in changing modern-day love and relationships. The study surveyed 5,000 people in nine countries to collect data. The biggest takeaway from the study was that more than a quarter of respondents were already planning to leverage tools like OpenAI’s ChatGPT, Google Gemini, and Microsoft Copilot to express their love to their dates and partners. Can get help in doing.

According to the study, the most common reason for using an AI-powered ghostwriter was that it would make the sender appear more confident (27 percent). Lack of time and lack of motivation to write letters personally were cited as the second most popular reasons with 21 percent each. Another 10 percent said using AI would allow the same work to be done faster.

While many respondents didn’t think they might be caught, nearly half of adults surveyed (49 percent) said they would be upset if they found a love letter written by a generic AI-powered tool. But when they were given a love letter, 67 percent failed to recognize whether it was written by a human or with the help of a machine.

Generative AI tools based on large language models (LLM) are capable of writing text that appears to be written by a human. Most such tools allow users to add prompts to control and customize writing style, flow, structure, tone, and more. Additionally, ChatGPIT Plus, Copilot Pro, and other high-end AI assistants let users create chatbots that can be trained only on their written content and have a lot of similarity with them when writing responses.

The McAfee study highlights that this close similarity with humans’ writing style can be maliciously used by cybercriminals to carry out romance scams. Romance scams are planned crimes where scammers prey on vulnerable people through false promises of love and relationships. The study found that 51 percent of individuals surveyed admitted to being catfished (talking to or meeting strangers online who were pretending to be someone else). The firm also urged people to be more cautious during this period, and never consider a request from a stranger (or even someone they know) to send money or any sensitive information online.


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