PhonePe’s Indus Appstore to launch in India on February 21, will be available in 12 local languages

Walmart-owned fintech platform PhonePe is preparing to open its own mobile app store in India soon. The homegrown Android-based app marketplace called Indus AppStore will be available to consumers later this month. The app store is confirmed to be listed in 12 Indian languages ​​apart from English and has already onboarded several apps including Flipkart, Ixigo, Domino’s Pizza, Snapdeal, JioMart and Bajaj Finserv. PhonePe’s entry into the app store business with Indus Appstore is expected to disrupt Google’s dominance in the sector.

indus appstore will be launched In the country on 21 February. The native Android-based mobile app store owned by PhonePe is confirmed to bring a range of categories to provide local, relevant and personalized experience. The App Store will be available in English and 12 Indian languages ​​including Hindi, Malayalam, Marathi and Tamil.

Many well-known brands have already done this listed Their apps on Indus Appstore. The list includes the names of Flipkart, Ixigo, Domino’s Pizza, Mobile Premier League (MPL), Snapdeal, JioMart, Bajaj Finserv, TOI and Wow Skincare. It is also collaborating with game developers like A23 Rummy, Gamescraft, Dream11, Rummy Passion and Nazara Technologies.

The release of the Indus Appstore comes almost four months after the digital payments company opened its app marketplace to Android developers. With the latest move, PhonePe aims to challenge the monopoly of Google Play Store by serving India’s one billion smartphone users, especially in regional languages. Currently, Google is the leader in this sector with about 95 percent market share in the country. Apple’s iOS share is modest.

Indus Appstore promised zero commission for in-app purchases on the platform. Google and Apple’s app stores charge commissions of between 15 percent and 25 percent for in-app purchases, in addition to other fees. India imposed two antitrust fines on Google last year and the company was asked to make changes to its trade agreements with OEMs and other partners. The tech giant is also facing regulatory scrutiny over the business practices of its app marketplaces in several other markets.

Walmart-backed startup PhonePe, which was previously part of Flipkart Allegedly In November last year it joined hands with Nokia and Lava to integrate its new app store into its devices.


Affiliate links may be automatically generated – see our ethics statement for details.

(TagstoTranslate)PhonePe Indus Appstore Android India Launch 21 Feb 12 Local Language Features PhonePe(T)Indus AppStore(T)Indus AppStore Launch(T)Google Play Store(T)Google(T)Android

Leave a comment