Practical advice for B2B startups raising a Series A

As in fintech The market is gradually recovering from the chaos of 2022, it is expected that the fund will increase. In addition, projects point to the fintech industry reaching $1.5 trillion by 2030, so market saturation will only continue to grow, leading to increased competition for investors’ attention.

In conditions where many companies are struggling to establish themselves amid limited funding opportunities, completing even a Series A round is a strong symbol of the promise of your fintech project.

As a founder of a global B2B payment infrastructure company that has raised funds in different periods of the market and successfully survived the challenges of the past year, I would like to share some techniques that have helped us in our efforts to securing funding and staying afloat.

To succeed, you must show a reason to buy it

Preliminary research should be as thorough as possible. You need to understand exactly how the products you make, what market area you are trying to cover, who your main clients are, and how to reach them. If you have a tangible understanding of the product’s market fit, you can determine what sets you apart from competitors and what value the product offers to potential investors.

Transparency is important when preparing for fundraising – investors should have easy access to all the important information about your business.

Not only that, but you also need to show reasonable traction, with clear signs of the startup’s growth so far and how securing new funding will influence its development in the future. Growth trends should show an increase in income at least twice a year. Present a specific request when trying to raise funds through a round. The value and the objectives should be straight to the investors. Fully explain why you need $10 million (as an example), how long it will take, and how you will achieve the results in the indicated period. A concrete plan of action serves to inspire confidence.

Business budgeting is important. It is always better to show a growth forecast with a graph that is consistent from quarter to quarter. If the development line is distorted, these risks can scare away investors, who will likely think that your project is not very stable for investment. Make sure the predictions are accurate and not artificially bloated to look good. Doing anything less will damage the confidence of your investors.

Create a data room as an instrument to keep investors updated

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