Samsung refutes tipster’s claim that it will rebrand Exynos chips: report

Samsung’s semiconductor arm has reportedly refuted a claim made by a tipster on X (formerly known as Twitter) that the company was planning to rebrand its Exynos chips. The South Korean technology group has also clarified that the company does not plan to rename the chips used on several models in its smartphone lineup and all rumors related to rebranding are false. Samsung’s Exynos mobile processors compete with Snapdragon chips from MediaTek and Qualcomm – they are also used to power some of Samsung’s handsets.

Tipster @oreXda on Tuesday Posted on x Samsung was planning to rebrand its Exynos mobile chips with the name “Dream Chip” or “Dream”. However, the company rejected this claim in a statement For Android Authority. Samsung told the publication, “The rumor of rebranding is not true. For your reference, the mentioned brand name (Dream-ed) is only the name of an internal project.”

In response to another query sent by the website, the company further confirmed that all rumors related to the company’s plans to rebrand the Exynos family of mobile processors are “not true”. Samsung has been using Exynos chips on its smartphones for over a decade and it seems unlikely that its mobile processors will be renamed in the future.

While Samsung’s flagship Exynos chips compete with offerings from MediaTek and Qualcomm, the performance of its mobile processors lags somewhat behind other chip makers. While customers have complained about battery endurance issues and thermal throttling on high-end phones with Exynos chips, the company has been advised to equip its upcoming flagship smartphones with its own in-house processor.

According to recent reports, the phone maker is expected to equip some models in the upcoming Samsung Galaxy S24 series of phones with Exynos 2400 chips. Unlike last year, when Samsung equipped all Galaxy S23 models with the Snapdragon 8 Gen 2 for the Galaxy chip, it appears that only the Galaxy S24 Ultra will be equipped with the Snapdragon chip in all markets.

Meanwhile the other models will get Exynos 2400 chips – the only exceptions are China and the US where all three models in the series are likely to be powered by Snapdragon chips. A recent statement from Qualcomm CEO Christian Amon suggests that the Snapdragon 8 Gen 3 will not be the only chip powering the upcoming Galaxy S24 series.

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