In response to user feedback, Instagram Threads now let users switch off automatically sharing their Threads posts to other apps, including Instagram and Facebook — a move that didn’t sit well with Threads users. Hoping to gain more traction and interest in its Twitter/X rival, Meta in late August began displaying a carousel of suggested Threads in other Meta-owned apps.
But many Thread users are upset that they are selected by default to share their Thread posts externally, mainly because their Threads audience is relatively VARIETY from THE real life friends and FAMILIES they are connected on Facebook and Instagram. Some have even threatened to leave Threads if their posts reach their Facebook family — an audience they’re demanding to keep separate. Some have complained about the qualification of suggested Threads, which generally seem to be those “designed to get comments,” or fantastic clickbait lacks context, as others have said.
By leveraging its billions of users across Instagram and Facebook, Threads can potentially increase its user base, or re-engage lapsed users. This is an old playbook for Meta, which often uses cross-app sharing to drive the development of its products, as Reels does, for example, as well as messaging to introduce cross-app communication. between Messenger and Instagram in 2020.
Now, Meta seems to have given in to the complaints with the addition of a new privacy option that allows users to turn off this automatic sharing.
From the two-dash menu at the top right of your Threads profile page, you can browse to “Privacy” and then “Suggest posts in other apps.” Here, you can toggle sharing of Threads on Instagram and Facebook individually.
It’s worth noting that the sharing feature remains non-opt-out, non-opt-in, and not publicly announced by the Threads team – both indicators of how far Meta will go with the “growth hack” down the road to the success of the Threads app. At launch, the app leveraged its built-in Instagram audience to quickly onboard millions of users in a matter of days by suggesting friends when someone they know has joined Threads and by automatically following people you’re already connected to on Instagram. As a result, Threads became the fastest app to date to reach 150 million downloads – 5.5x faster than Pokémon Go, which held the previous record. And despite multiple reports that it was losing steam in the months since its July launch, Meta CEO Mark Zuckerberg said Threads has reached just under 100 million monthly users three months later. to launch it.