Top 5 Marketing Tech SaaS Security Challenges

Nov 13, 2023The Hacker News

SaaS Security Challenges

Effective marketing operations today are driven by the use of Software-as-a-Service (SaaS) applications. Marketing applications like Salesforce, Hubspot, Outreach, Asana, Monday, and Box empower marketing teams, agencies, freelancers, and subject matter experts to seamlessly collaborate on marketing campaigns and initiatives.

These apps serve as a digital command center for marketing professionals. They put in place important strategies to go to market, and are always connected to live payment systems that allow spending large budgets. Ensuring their security is a complex task, due to the large number of applications, application owners, configurations within each app, users, connected applications and so on. In this article, we explore the top use cases of Marketing SaaS applications, from external users and publicly shared links to connected apps and credit cards – and how to ensure security and integrity of the data stored in it.

1. External Users

Marketing departments often grant administrative permissions or elevated access to agency partners and freelancers who need access to sensitive reports and data to create. However, managing these external users can be a daunting task. It is important to keep a close eye on their permissions and cut them down to the minimum required level. Additionally, there is often a gap between the time an employee leaves an agency and when the agency notifies the client. During this time, former employees may retain their access.

2. Publicly Shared Links

Interagency collaboration often requires sharing files, project management boards, and folders among different team members. Using a set of public links for all users is an interesting option, because it cuts administrative tasks every time a new user is introduced to the project.

However, this approach may inadvertently expose sensitive assets to former agency employees or other unintended recipients, as public links can be used by anyone.

3. Connected Credit Cards

Marketing budgets often include large amounts of money, and this financial data is very sensitive. It is common for external agencies to manage these budgets, and if left unsecured, it can lead to harmful activities such as unauthorized access to data or the running of negative campaigns. . Organizations must ensure that access configurations are tightly controlled, with Identity Threat Detection & Response (ITDR) mechanisms that send alerts when users exhibit anomalous behavior.

4. Highly Sensitive Data

Marketing departments rely heavily on prospect and customer data, which is stored and analyzed in SaaS databases such as Customer Relationship Management (CRM) systems, Marketing Automation Hubs, and Sales Development Representative (SDR) systems. tools.

Protecting this sensitive data is very important and requires strong access controls, multi-factor authentication (MFA), and constant monitoring of internal user behavior.

Learn more about securing your marketing team’s SaaS apps.

5. Connected Apps

Marketing teams use a wide range of connected applications to support their daily operations. These range from calendar applications, to video conferencing plugins, design, project management tools and ad optimization applications. Each of these applications requests different levels of permissions to access the company’s data, some of which are intrusive. Organizations need visibility to quantify the risk from these applications.

Securing Marketing Apps with a SaaS Security Posture Management Solution

SaaS apps hold the key to productive and efficient work. Any potential data leak or breach is not only a problem for the organization in general, but especially for the Marketing department, which retains the ultimate responsibility for securing the brand. Any reputational damage, especially if caused by a MarTech solution, will carry serious consequences.

SaaS Security Posture Management (SSPM) platforms enable security teams to collaborate with Marketing and ensure the security of these applications. SSPMs monitor and manage internal and external users, ensure tight access control to the SaaS stack, and protect sensitive data. The right SSPM solution will ensure that no operational workflows are disrupted and that all marketing stakeholders remain efficient and productive.

Get a live demo to learn how to secure your entire SaaS stack


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