Wattpad announced today “Premium Choices,” a new offer that gives Premium and Premium+ subscribers monthly access to five free Wattpad Originals—the recently launched freemium model where select authors can choose to monetize in chapters.
Instead of paying to unlock content, members are now given five Wattpad Originals each month at no additional cost. The selection is curated by Wattpad’s team of experts, from top hits and undiscovered gems to books written by up-and-coming authors. Some examples of Premium Picks include titles by the author of Perfect Addiction Claudia Tanauthor of Gaslight Rachel Roseand The Girl He Never Noticed author Neilani Alejandrino. Premium Picks will give authors a new spotlight to showcase their work and potentially gain more readers.
The selection of free stories ends on the first day of each month, so subscribers must purchase the ones they missed. Wattpad includes a countdown timer on the Premium Picks screen, so readers know how much time is left. They can also turn on notifications in the app to be alerted when the next set of stories is available.
One month doesn’t seem like enough time for subscribers to read all five stories. But we estimate that Premium and Premium+ members are hardcore readers regardless, so this probably won’t be a problem for most.
“Wattpad readers read a lot, and Premium subscribers are some of our most passionate fans,” Meghan McDonald, head of strategy and business operations at Wattpad, told TechCrunch. “They subscribe to Wattpad Premium because they want to be able to read non-stop. And every reader enjoys stories at a different pace. While some may binge an entire book in one sitting, others may read a story within a few days or weeks.”
Wattpad launched its $4.99/month Premium subscription in 2017, giving users an ad-free experience, offline stories, bonus coins with every purchase of a Wattpad Coin pack and exclusive profile colors and reaction stickers.
“Wattpad Premium looked very different when we launched the first version of our subscription service in 2017… Our research and internal data on subscribers’ reading trends made it clear that we could add significant value through providing access to a selection of Wattpad Originals, some of the most exciting stories on Wattpad,” added McDonald.
Meanwhile, Premium+ subscribers ($7.49/month) — Wattpad’s most loyal users — get an added bonus: the choice of two additional Wattpad Originals. They also have unlimited access to any Wattpad Originals unlocked with their subscription and can re-read these titles as long as they remain part of the Wattpad Originals program.