What Sony says about PlayStation Plus’s recent price increase

Last month, Sony increased the prices of PlayStation Plus by 35%. The company gave in a recent interview Baron’s Via resetEraThe company tried to justify this price increase.

The price increase affects Sony’s 12-month subscription plans for the Essential, Extra and Premium tiers, increasing them by $20-$40 (£10-£20 / €12-€32) depending on the tier selected. Is.

As expected, this price increase disappointed some users. Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment, defended the price increase, saying, “We want to make PlayStation Plus great. With our reboot and the introduction of the tier system last year, many consumers have recognized that the PlayStation 5 has great value.

He also attributed this increase to economic conditions, saying, “Like practically everything in the world, we have to look at our prices, and we have to adjust to market conditions.”

Lempel made sure to remind consumers that they are not being wronged by the price increase. He added, “I’m happy to say that unlike many other subscription services, we haven’t touched PlayStation Plus pricing for 85% of the world in many years. So, that was the first time we did anything there.

Microsoft raising the prices of its rival subscription service, Game Pass, was also a topic of discussion in July during an interview with Barron’s.

However, Microsoft’s price increase was relatively small. The monthly price of a Game Pass console subscription increased from $9.99 to $10.99 (£7.99 to £8.99 / €9.99 to €10.99), and the Xbox Game Pass Ultimate price increased from $14.99 per month to $16.99 (£10.99 to £12.99 / €) . 12.99 to €14.99).

“It depends on what you’re going to get in the service in terms of the type of games and the quality of the games,” Lempel said of his competitor’s price increases. I can’t comment on what the competition is doing. But with us, we think we’re offering a great curated catalog of games, as well as other features and services, with PlayStation Plus.

(TagstoTranslate)PlayStation(T)Pricing(T)Business(T)Finance(T)Xbox Game Pass(T)Baron(T)Xbox One(T)PlayStation 5(T)Sony Interactive Entertainment(T)Technology(T)Internet (T) Subscription Business Model (T) Xbox (T) Eric Lempel (T) Home Video Game Consoles (T) Gizmodo

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