What we expect at Apple’s Scary Fast event: M3-powered MacBook Pros and new iMacs

Apple has at least one more trick up its sleeve – or possibly a treat – this year. The company is hosting another event on October 30, the night before Halloween. It’s been dubbed “scary fast,” which is a strong indicator that Apple will have some fast new hardware to show off. Unusually, Apple is holding this event in the evening. It starts at 8 pm ET.

This year’s iPhones and Apple Watches are already on the market, but Apple has a bunch of other product categories it could focus on here. There is always a possibility that we may get iPad updates. But, if rumors are to be believed, Apple’s focus during the Scary Fast event will be on Macs and a new batch of chipsets to power them.

m3 chip

Apple won’t talk about advancements in speed without discussing new hardware. It could all start with an upgraded chipset. It’s been almost 17 months since Apple’s M2 system on a chip (SoC) was launched. With many manufacturers hitting the annual cadence for chipsets, it’s time for Apple to move on to the next generation. (No, putting two M2 Max chips together isn’t exactly the same thing.) For what it’s worth, the M2 series debuted 19 months after the M1. So, if Apple announces the M3 at the Scary Fast event, the latest SoC will arrive after a similar period.

Apple analyst Ming-Chi Kuo has suggested He "M3 Series MacBook Pro" will be the focus of the event, indicating that the company will have more than one new SoC to reveal. So, it’s likely that we might see an M3 Pro and maybe even an M3 Max during the Scary Fast Showcase.


A new 24-inch iMac could make its debut at the Scary Fast event. bloombergMark Gurman told that a new model is expected to arrive this month. He said iMacs are in short supply at Apple retail stores, which is another sign that an upgrade is coming soon.

It’s long overdue for a refresh of the 24-inch iMac, and there have been rumors for some time that an M3 variant was in the pipeline. The most recent model was an M1-powered machine that arrived in April 2021. The jump to the M3 – assuming the new chip lineup is more capable than the M2 series – could make any new iMac worth an upgrade for many users.

Macbook Pro

MacBook Pro 14-inch (2022) Notch
Devindra Hardawar/Engadget

There’s a very good chance that Apple will have at least one MacBook Pro refresh to show off at the event. Both Kuo and Gurman have indicated that this will be the case.

Gurman noted that the 13-inch, 14-inch, and 16-inch MacBook Pro all currently have extended shipping times on Apple’s Web Store. This is often an indicator that the company is discontinuing supplies of existing products. Additionally, Gurman reported that Apple is testing the M3 Max and M3 Pro MacBook Pro models. They may now be ready for prime time.

However, Kuo doesn’t expect Apple to have a large inventory of new MacBook Pro units to sell this year. He previously did not estimate that Apple would begin selling M3-powered laptops before the end of the year due to limited supply of between 400,000 and 500,000 units. Unless demand subsides, supply may remain limited until early 2024, Kuo said.

MacBook sales have declined this year, mainly due to "Limited M2 computing power upgrade," coo written on x, This may be why Apple is now willing to start shipping M3 MacBook Pros, even if supplies are disrupted. Announcing new models just days before reporting quarterly earnings could help give investors confidence in the company (recent price increases for Apple TV+, Apple Arcade, and Apple News+ could also play a role in this).

However, if M3-powered models do not increase sales, Kuo suggests that it is more likely that a redesigned MacBook Pro will arrive in 2025. Additionally, Apple may attempt to strengthen the division with more budget-friendly MacBooks with an annual sales target of between 8 million to 10 million.

ipad pro

Apple iPad Pro (2022)
Nathan Ingraham/Engadget

We can’t ignore our guess that we’ll see at least one iPad at Apple’s event. With the focus likely to be on M3-powered products, chances are any new iPads will be of the Pro variety with one of those chips.

It’s only been a year since the most recent iPad Pro was launched. Apart from a few minor changes, Apple really just swapped out the M1 for the M2. The next iPad Pro will likely need more changes to make it more palatable to anyone who bought the previous two models, which means Apple may need more time to prepare it. If so, then the company may be satisfied with giving special features to the iPad Pro for some time.

Other iPads may also be refreshed at the event just in time for the holidays. We won’t have to wait too long to find out either way. We’ll have full coverage of everything you need to know from the Scary Fast event over on Engadget, so while you’re waiting for the Halloween trick-or-treaters to arrive, get into your jammies, grab a mug of cocoa And join us. On Monday evening.

This article was originally published on Engadget

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