Xbox chief Phil Spencer says company in talks with partners to launch mobile store on iOS, Android: Report

Microsoft is reportedly developing an Xbox mobile storefront that will allow users to bypass Apple’s App Store and Google’s Play Store and download games from their own applications. Earlier this year, Microsoft’s gaming chief Phil Spencer also revealed ahead of the annual Game Developers Conference that the company intended to launch its own app store for both iOS and Android. Now, Xbox is reportedly in talks with partners for the same.

according to bloomberg report, Spencer claimed that the Xbox Store app on mobile platforms could be coming out soon. “This is an important part of our strategy and we are actively working today not only on our own, but also talking to other partners who are looking to make money on the phone,” Spencer was quoted as saying in the report. “Want to see more options for comics,” he said in an interview at the CCXP comics and entertainment conference in Sao Paulo.

The Xbox chief did not provide any specific launch date for the launch of the storefront, but hinted at a release window in the near future. “I don’t think it’s several years away, I think it’s sooner than that,” he said.

A report in March claimed that the Xbox Mobile Store was expected to go live by March 2024, after Microsoft finalized its $69 billion (roughly Rs. 5,68,094 crores) acquisition of Activision Blizzard. This happened in October when Britain’s Competition and Markets Authority (CMA), which had previously blocked the deal, sided and approved the acquisition. The CMA, which has expressed concerns over Microsoft’s cloud streaming dominance in the market, greenlighted the deal after Microsoft announced that Call of Duty maker Activision would sell its non-European streaming rights to Ubisoft Entertainment in a bid to placate British regulators. .

Now that the deal is closed, it looks like plans to launch the Xbox Store app on iOS and Android may be in the works. Apple and Google maintain strict storefront rules and do not allow app developers to host their applications on third-party storefronts, allowing them to charge a cut of every transaction made through the App Store and Play Store, respectively. However, the companies’ strict store policies have come under regulatory scrutiny. Developers like Epic Games have launched antitrust proceedings against the two tech giants and the EU’s Digital Markets Act (DMA), which aims to prevent tech giants from abusing their market position, has barred other app and game developers from developing their own apps. The store is ready to give permission to start. On mobile platform. Tech companies have time till March 2024 to comply with all the rules laid down in the DMA.

Last month, Microsoft announced that it was partnering with Inworld AI to create game development tools for the Xbox platform that will help developers create characters, generate entire scripts and quests, and more. Earlier this year, Xbox also increased the prices of its popular subscription service, Xbox Game Pass, and its flagship current-gen console, the Xbox Series

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